Rams vs. 49ers 2016: Game time, TV schedule and team news for 'Monday Night Football'

The 49ers–Rams rivalry began in 1950 and became one of the most intense in the National Football League in the 1970s as the two California based teams regularly competed for the NFL's NFC West Division title. The intensity of the rivalry is due to the fact that the cities of San Francisco and Los Angeles have long been competitors in the economic, cultural, and political arenas. After the Rams' move to St. Louis in 1995, the rivalry had lost its geographical lore though games were still intense regardless of the standings.

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 The cultural differences between the West Coast (where the 49ers are based) and Midwest (where the Rams were based) also added to the intensity of the rivalry, until the Rams moved back to Los Angeles in 2016. Sports Illustrated considers their rivalry the 8th best of all time in the National Football League.

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In 1950, the National Football League merged with the All-America Football Conference thus gaining three new teams. One of these teams was the San Francisco 49ers making them the second NFL franchise located on the West Coast. The first one being the Los Angeles Rams who had re-located from Cleveland in 1946. The NFL placed both of them in the newly formed National Conference (1950–52) guaranteeing that they would play each other twice during the regular season. In 1953, the National Conference was renamed the Western Conference and the American Conference was renamed the Eastern Conference which remained in place until the AFL merger forced re-alignment in 1970.

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 For the 1967, 1968 and 1969 seasons immediately preceding the 1970 re-alignment, now with 16 franchises, the NFL divided the Western and Eastern Conferences into two Divisions of four teams each. Ironically, very similar to the present day conferences resulting from the 2002 re-alignment. The 49ers and Rams remained together in the Coastal Division of the Western Conference (1967–1969) and then in the NFC West Division since 1970.

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Owing to the strength of their rivalry, the 49ers and Rams have remained in place as the only two teams in the NFC West Division continuously since 1970, despite the Rams re-location to Saint Louis in 1995 and further re-alignment in 2002. They have met twice every season beginning in 1950. Their lone postseason meeting was in the NFC Championship Game during the playoffs following the 1989 season at Candlestick Park in San Francisco. This resulted in a 30–3 victory by the 49ers on January 14, 1990 immediately preceding their fourth Super Bowl appearance.

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The first meeting between the teams took place on October 1, 1950 at Kezar Stadium in San Francisco. The Rams were alternating starting quarterbacks between Bob Waterfield and Norm Van Brocklin during the 1950 season. Waterfield was the starter for the game, but during the second quarter San Francisco's Pete Wissman landed a hard tackle on the Los Angeles quarterback. Van Brocklin filled in for Waterfield, and the Rams went on to win the game 35–14.[2] The two teams played each other again on November 5, 1950 at the Los Angeles Memorial Coliseum in Los Angeles. After beating the Baltimore Colts 70–21 and the Detroit Lions 65–24, the Rams were favored to beat the 49ers by 20 points. Yet, the 49ers played a very physical game and only lost by a touchdown holding the Rams offensive powerhouse to only 28 points.[3]

The 49ers got their first win against the Rams on October 28, 1951. The 49er secondary was able to pick off Van Brocklin six times, more than half of the interceptions that he threw all season. The 49ers held the Rams to just 17 points, the lowest they put up all season and were able to capitalize on the turnovers en route to a 44–17 victory.